Solar Installation Resources for Contractors

Residential and commercial solar panel installation, including battery storage, EV charger bundling, and system maintenance.

Avg Job Value
$25,000
Close Rate
25%
Peak Season
May through July
Resources
29

Seasonal Demand

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Peak High Medium Low

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Free Tools & Calculators

8

Growth Guides

3

Lead Gen Checklists

2

Service Comparisons

4

Cost & Pricing Guides

6

Market Intelligence

6

Common Lead Gen Challenges for Solar Installation Contractors

EnergySage and SolarReviews leads cost $50-150+ each and are shared with 3-5 competitors simultaneously
Door-to-door canvassing is expensive, has high turnover, and faces increasing homeowner resistance
Google Ads CPCs for solar keywords exceed $30-50 per click in competitive SoCal markets
Homeowners are increasingly skeptical due to aggressive solar sales tactics from national players
ITC step-down creates urgency windows that competitors also exploit, compressing margins
Lead quality varies wildly — many 'leads' are just homeowners comparison shopping with no intent to buy
Facebook/Instagram ad costs have risen 40%+ while conversion rates declined due to iOS privacy changes
Net metering policy changes (NEM 3.0 in CA) create confusion that makes selling harder

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