Drip Campaign
A series of automated emails or messages sent to leads over time to keep your business top-of-mind until they're ready to hire you.
Full Definition
Instead of calling once and giving up, a drip campaign automatically sends helpful content to leads every few days or weeks. This keeps you in front of prospects who might not be ready to start their project today but will be in 3-6 months.
For Contractors
Why It Matters
Most concrete leads aren't ready to hire immediately — they're planning for spring, saving money, or getting multiple quotes. Without follow-up, you lose 80% of these leads to competitors who stay in touch. A good drip campaign can convert 15-25% of 'cold' leads into jobs worth $8,000 each over 6-12 months.
Real-World Example
A concrete contractor in Phoenix gets 30 leads/month at $42 each ($1,260 total). Only 7-8 leads hire immediately. The other 22 leads go into a drip campaign with weekly emails about concrete care, seasonal tips, and project galleries. Over 6 months, 4-5 of those 'cold' leads become $8,000 jobs — that's $32,000-$40,000 in revenue from leads most contractors would have written off.
Common Mistakes
- -Sending only sales pitches instead of helpful content — leads unsubscribe immediately
- -Using the same generic emails for all leads — driveway leads get pool deck content
- -Stopping the campaign after 30 days when most concrete projects take 3-6 months to decide
- -Not tracking which emails generate callbacks so you keep sending content that doesn't work
What to Do
Set up a simple 8-email drip campaign this week: Email 1 (day 1) - thank you + project timeline guide, Email 2 (day 3) - concrete maintenance tips, Email 3 (week 1) - recent project photos, Email 4 (week 2) - seasonal concrete advice, Email 5 (month 1) - customer testimonial, Email 6 (month 2) - financing options, Email 7 (month 3) - spring project checklist, Email 8 (month 4) - final follow-up with special offer.
LeadFlowGod's automated drip campaigns are pre-built for contractors with proven email sequences that convert cold leads into jobs. No need to write emails or set up automation yourself.
LeadFlowGod finds exclusive leads from social media and delivers them scored and ready to close. 7-day free trial, no credit card required.