Sales Pipeline
A visual tracker that shows every potential job from first contact to signed contract, like a fishing line with hooks at different stages — some leads are just biting, others are almost in the boat.
Full Definition
Your sales pipeline organizes all potential jobs into stages (lead, estimate scheduled, estimate delivered, follow-up, closed won/lost) so you know exactly where each opportunity stands. It's your roadmap to predict future revenue and identify where leads are falling through the cracks.
For Contractors
Why It Matters
Without a pipeline, you're flying blind on cash flow. A concrete contractor with 20 active leads worth $160,000 total can predict they'll close 5 jobs ($40,000) this month at a 25% close rate. That's the difference between scrambling for work and planning your crew schedule weeks ahead.
Real-World Example
A concrete contractor in Phoenix tracks his pipeline: 8 leads in 'initial contact' ($64,000 potential), 5 in 'estimate scheduled' ($40,000), 3 in 'estimate delivered' ($24,000), and 2 in 'final negotiations' ($16,000). He knows $16,000 is likely to close this week, $24,000 within two weeks, giving him clear crew planning and cash flow visibility.
Common Mistakes
- -Keeping leads in your head instead of written down — you'll forget to follow up on $8,000 driveway jobs
- -Not tracking where leads drop off — if 80% disappear after estimates, your pricing or presentation needs work
- -Treating all leads the same — a $15,000 stamped patio deserves more attention than a $3,000 sidewalk repair
- -Not following up systematically — most concrete jobs close after 3-7 touchpoints, not on the first call
What to Do
Write down every active lead right now with these columns: Customer Name, Project Type, Estimated Value, Current Stage, Next Action, and Follow-up Date. Put it in a simple spreadsheet or CRM. Update it every Friday. This 30-minute weekly habit will increase your close rate by 15-20%.
LeadFlowGod's CRM automatically builds your sales pipeline, tracking every lead from Google LSA, Facebook, or referrals through to closed contracts, so you always know your projected revenue.
LeadFlowGod finds exclusive leads from social media and delivers them scored and ready to close. 7-day free trial, no credit card required.